AI Visibility for Small Business
Your customers are switching from Google to ChatGPT and Perplexity. Find out if AI recommends your business — and how to make sure it does.
Why small businesses need AI visibility
When someone asks ChatGPT "best plumber in Austin" or "where to get custom wedding cakes near me," AI picks a handful of businesses to recommend. If your website isn't set up for AI, you're invisible to these customers.
61% of Gen Z already use AI instead of Google. AI picks only 3 to 5 businesses per answer. And only 11% of businesses are recommended by both ChatGPT and Perplexity — which means there's still room to get in early.
This is a different game than SEO
Traditional SEO gets you ranked in a list of links. AI visibility gets you recommended directly. AI doesn't show 10 blue links — it picks the businesses it trusts most and names them.
For small businesses, this is an opportunity. You don't need a massive website or thousands of backlinks. AI cares about:
- Clear business identity — who you are, what you do, where you operate
- How your site is set up for machines to read — hidden signals that tell AI what your page is about (this is what we handle for you)
- Trust signals — reviews, credentials, contact info, a secure site
- Fresh content — recently updated pages get recommended more often
- FAQ sections — direct answers to common questions that AI can quote
What the audit covers
We check how AI tools see your business and explain what we find in plain English:
- Full audit across 8 AI platforms — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Grok, DeepSeek, and Microsoft Copilot
- Plain-English report — no jargon, no 50-page PDF. Clear answers and a short list of what actually matters
- Your top fixes, ranked by impact — not a list of 40 things to do. Your 3 highest-priority fixes in exact order of importance
- We do the work — we implement the highest-impact fixes. You get a walkthrough call where we explain everything
Frequently Asked Questions
Why do small businesses need AI visibility?
When customers ask ChatGPT or Perplexity for recommendations, AI picks only 3–5 businesses to cite per answer. If your website is not set up for AI, you are invisible to these customers. 61% of Gen Z already use AI for search instead of Google (Vox Media survey via Search Engine Land).
Do I need a big website to rank in AI?
No. Unlike traditional SEO which rewards domain authority and backlinks, AI cares about clear business identity, how your site is set up for machines to read, trust signals, and fresh content. Small businesses with well-structured sites can outperform larger competitors.
How do I check my AI visibility?
We run a full audit of how AI tools see your business — across ChatGPT, Perplexity, Google AI, Claude, Gemini, Grok, and DeepSeek. We explain what we find in plain English and implement the highest-impact fixes.
What can I do to improve my AI visibility?
Start by clearly stating who you are and what you do on your homepage. Keep your content fresh and up to date. Allow AI tools to access your site. Include specific facts and statistics that AI can reference directly. We handle all of this for you as part of the audit.
Related topics
We audit, explain, and fix — in plain English.