Generative Engine Optimization (GEO)
Optimize your website to get cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search engines. Get a free GEO audit with actionable fixes.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your website to be discovered, cited, and recommended by AI-powered search engines. The term was coined by researchers at Princeton University in their 2024 paper published at KDD, one of the top data science conferences.
Traditional SEO gets you ranked in Google's 10 blue links. GEO gets your content selected as the source that AI assistants quote directly when answering questions. With ChatGPT reaching 900M weekly active users and AI only citing 3-5 sources per answer (Profound.com), the stakes for each citation slot are high.
GEO vs Traditional SEO
Traditional SEO
- Rank in 10 blue links
- Compete for click-through rate
- Backlinks and domain authority
- Keyword density and placement
GEO
- Get cited in AI-generated answers
- Be the source AI recommends
- Entity clarity and structured data
- Citation-worthy content with facts and stats
Key GEO Factors
Based on the Princeton GEO research and analysis of 17M AI citations (Ahrefs), these are the factors that determine whether AI cites your website:
Entity Clarity
AI needs to understand exactly who you are, what you do, and what makes you authoritative. Clear business identity and value proposition are the strongest signals.
Structured Data
Schema markup (JSON-LD) helps AI parse your content. FAQPage schema has a 41% citation rate vs 15% without (Relixir study via Frase.io).
Citation-Worthy Content
AI prefers content with specific facts, statistics, and expert insights it can cite directly. Original data and research get cited most.
Content Freshness
76.4% of most-cited pages were updated within 30 days (Ahrefs, 17M citations). Stale content gets overlooked by AI.
Why GEO Matters Now
AI search is growing fast and changing how people find businesses. If your website isn't optimized for generative engines, you're invisible to a growing share of your audience.
900M
weekly active ChatGPT users
40%
visibility boost from GEO techniques (Princeton)
3-5
sources cited per AI answer
60%
of Google searches end without a click
What You Get With Adymus
Enter your URL and in 30 seconds you get a full GEO audit:
GEO Score
A score out of 100 showing how well your website is optimized for generative engine citation.
12-Category Breakdown
See exactly how you score across every GEO factor, from entity clarity to content freshness.
Prioritized Fixes
Recommendations sorted by impact with step-by-step instructions. Quick Wins first.
Track Progress
Re-analyze after making changes to see your GEO score improve over time.
Frequently Asked Questions
Explore Related Topics
Run a free GEO audit on your website
Takes 30 seconds, no credit card required.